Our flagship store is situated in the heart of London, on Marylebone High Street. A bustling and vibrant neighbourhood just a short walk from London's main shopping district of Oxford Street.
We have been based on Marylebone High Street for the last 20 years and pride ourselves on being an established shopping destination for childrenswear. With many regular customers who live locally, we also see many international tourists who on their visits to London love to pop in and see us and pick up a memento or two! Our Heritage Soldier styles prove very popular souvenir pieces!
Stepping into our shop you will be greeted by a friendly member of staff, who looks forward to helping you explore our collections and find exactly what you are looking for, perhaps discovering a few additional treats along the way!
We are so pleased to give our customers a wonderful shopping experience, Rachel fondly remembers one customer exclaiming upon setting foot inside the shop - "Everything about what I see makes me feel happy!"
Visuals play a big part of our in-store experience, it's always fun to re-create elements from our photoshoots in the shop. You may recognise one or two of the props! In Winter come and feel cosy in our woodland wonderland, with over-size toadstools and woodland creatures such as deer, bunnies and hedgehogs and in Summer, delight in giant ice-creams and candy-coloured deckchairs and palm trees!
Whilst in the shop, don't forget to check out our slipper wall display, a rainbow of colour this allows us to showcase all of the styles on offer in a wide variety of colours, designed to match every outfit and complete the look!
Once you've selected outfits for your little ones, step into our cosy fitting rooms towards the back of the store, and enjoy trying your selection - with mirror walls there is room for all the family to admire their new outfits!
When it comes to leave, our friendly staff will package up all of your shopping in our lilac carrier bags, don't forget to ask about our gift wrap service!
Whilst you are at our till-point why not sign up to join our Mailing List and keep up to date on all the latest offers and new products! You can also browse the Collections on our in-store Ipad, a useful way to ensure you don't miss anything!
Our designer Rachel Riley is often in store herself and loves to meet our happy customers don't forget to say "Hi!" if you see her!
We hope you enjoy your visit when you come to see us, we look forward to welcoming you in store soon!