Tales from Treetop Studios - World Creativity & Innovation Day

To celebrate World Creativity and Innovation Day this year we thought we would share a behind-the-scenes look at how we create a product shot in our Treetop Studio!
Being creative and innovative sits at the very heart of our brand. Whether it’s designing joyful new prints, assembling our much-loved gift sets or coordinating seasonal photoshoots in fun and exciting ways, everything is created with love, dedication and with our customers in mind.

Our Treetop Studio in Rachel’s own back garden is where the magic happens! We are truly lucky to have such a great space, resource and talent.
(As Rachel says ‘we make a great team!’)
Rachel’s husband Daniel Jouanneau is a photographer and for over 25 years, both he and Rachel have collaborated to produce all the countless images for our various collections.
Although it may look simple, the reality is that this process involves a lot of due care and attention to ensure we display our products as cute as can be!
 
Once the chosen products are assembled and ready to go, now comes the delicate job of making them look picture perfect. This usually involves a lot (and we mean a LOT) of ironing.
 Doll's clothes being ironed

 
Although it may look like each product just falls into position, often, we use tissue paper or other materials to help elevate items for a better angle on camera!


With the correct lighting conditions set up and everything in the right position and in focus, it’s time to strike a pose.

We’ll usually test out several different versions and see which works best – adding extra pieces of ribbon or a small prop can sometimes make all the difference!
For this particular shot, we decided to spruce it up with some ribbon and one of our gift cards.
Image of a gift card


And that’s a wrap, the final shots all ready to go!
 Dolls in two gift boxes
We hope you enjoyed this behind-the-scenes insight into our studio, stay tuned for future Tales from Treetop Studios posts!

Why not try your own hand at some photography this World Creativity and Innovation Day?

If you do, be sure to share your pictures with us on social, we would love to see them!