My Little Sweetheart Edit

⭐ Charming prints and timeless designs for little ones
⭐ Adorable dresses, one-piece outfits, chic knits & stylish sets
⭐ Perfectly coordinated looks for everyday sweetness and special moments
Up to 50% Off My Little Sweetheart Collection!*
*price already applied, excluding selected styles, no adjustments on previous purchases

Grid Heart Damask Tulle DressGrid Heart Damask Tulle Dress
Sale

Grid Heart Damask Tulle Dress

£43.60 £109
Heart Beach BagHeart Beach Bag

Heart Beach Bag

3+ years
£39
Grid Heart Damask BabysuitGrid Heart Damask Babysuit
Sale

Grid Heart Damask Babysuit

CLEARANCE
£23.60 £59
Cherry Damask DressCherry Damask Dress
Sale

Cherry Damask Dress

£43.60 £109
Heart Tulle Tutu Dress & HairbandHeart Tulle Tutu Dress & Hairband
Sale

Heart Tulle Tutu Dress & Hairband

£15.60 £39
E-Gift Card

E-Gift Card

From £25
Heart Tulle Tutu Dress & HairbandHeart Tulle Tutu Dress & Hairband
Sale

Heart Tulle Tutu Dress & Hairband

£15.60 £39
Scatter Heart Button Front DressScatter Heart Button Front Dress
Sale

Scatter Heart Button Front Dress

£26 £65
Scatter Heart Frill DressScatter Heart Frill Dress
Sale

Scatter Heart Frill Dress

£27.60 £69
Scatter Heart BabysuitScatter Heart Babysuit
Sale

Scatter Heart Babysuit

£23.60 £59
Pink Cashmere Set with Broderie CollarPink Cashmere Set with Broderie Collar

Pink Cashmere Set with Broderie Collar

CASHMERE
£115
Pink Floral Heart Frill BlousePink Floral Heart Frill Blouse
Sale

Pink Floral Heart Frill Blouse

£19.60 £49
Pink Heart Pocket Babycord SkirtPink Heart Pocket Babycord Skirt
Sale

Pink Heart Pocket Babycord Skirt

£19.60 £49
Gingham Bucket BagGingham Bucket Bag

Gingham Bucket Bag

3+ years
£24
Cherry Heart Bow DressCherry Heart Bow Dress
Sale

Cherry Heart Bow Dress

£23.60 £59
Heart Mini Beach BagHeart Mini Beach Bag

Heart Mini Beach Bag

3+ years
£29
Cherry Heart Leggings & Blouse SetCherry Heart Leggings & Blouse Set
Sale

Cherry Heart Leggings & Blouse Set

£27.60 £69
Red Stripe Shirt & Dungaree SetRed Stripe Shirt & Dungaree Set
Sale

Red Stripe Shirt & Dungaree Set

£25.60 £64
Red Heart Sleeveless Button Front DressRed Heart Sleeveless Button Front Dress
Sale

Red Heart Sleeveless Button Front Dress

£26 £65
Heart Knit Cardigan & Leggings SetHeart Knit Cardigan & Leggings Set

Heart Knit Cardigan & Leggings Set

£79
Pink Pom Pom HatPink Pom Pom Hat

Pink Pom Pom Hat

£29
Heart Knit PlaysuitHeart Knit Playsuit

Heart Knit Playsuit

£79
Heart Knit BlanketHeart Knit Blanket

Heart Knit Blanket

£59
Floral Heart Applique BubbleFloral Heart Applique Bubble
Sale

Floral Heart Applique Bubble

£18 £45
Floral Collar BabygroFloral Collar Babygro

Floral Collar Babygro

£39
Floral Collar Body and Trousers SetFloral Collar Body and Trousers Set

Floral Collar Body and Trousers Set

£149
Cherry Heart Bow Dress & BloomersCherry Heart Bow Dress & Bloomers
Sale

Cherry Heart Bow Dress & Bloomers

£23.60 £59
Heart Intarsia CardiganHeart Intarsia Cardigan
Sale

Heart Intarsia Cardigan

£27.60 £69
Heart Intarsia PlaysuitHeart Intarsia Playsuit
Sale

Heart Intarsia Playsuit

£31.60 £79
Purple Floral SS Smocked DressPurple Floral SS Smocked Dress
Sale

Purple Floral SS Smocked Dress

CLEARANCE
£46 £115
Bright Pink Satin Ribbon HairbowBright Pink Satin Ribbon Hairbow

Bright Pink Satin Ribbon Hairbow

3+ years
£15
Pink Picot Trim PoloPink Picot Trim Polo

Pink Picot Trim Polo

£45
BlazerBlazer

Blazer

£79
WaistcoatWaistcoat
Sale

Waistcoat

£29.50 £49
Trousers with Satin DetailTrousers with Satin Detail

Trousers with Satin Detail

£59
Ivory Dress ShirtIvory Dress Shirt

Ivory Dress Shirt

£55
Navy Tweed Jacket & Skirt SetNavy Tweed Jacket & Skirt Set

Navy Tweed Jacket & Skirt Set

£119
Candy Blue Floral Button-front Dress & BloomersCandy Blue Floral Button-front Dress & Bloomers
Sale

Candy Blue Floral Button-front Dress & Bloomers

CLEARANCE
£26 £65
Coral Grosgrain Ribbon HairbowCoral Grosgrain Ribbon Hairbow
Sale

Coral Grosgrain Ribbon Hairbow

3+ years
£6 £15
Button Strap Slippers, Fuschia Metallic

Button Strap Slippers, Fuschia Metallic

From £59
T-Bars, Red

T-Bars, Red

£59
Button Strap Slippers, Pale PinkButton Strap Slippers, Pale Pink

Button Strap Slippers, Pale Pink

From £59
T-Bars, Pale Pink

T-Bars, Pale Pink

£59
Heart Milestone GiftboxHeart Milestone Giftbox

Heart Milestone Giftbox

£95
Heart Knit GiftboxHeart Knit Giftbox

Heart Knit Giftbox

£119
Boy wearing navy smocked set and girl wearing matching navy floral toile dressBoys navy smocked, short sleeved shirt and matching navy button on short set

Smocked Set

IN THE PRESS
£94
Navy Corduroy TrousersNavy Corduroy Trousers

Navy Corduroy Trousers

£65
Baby set comprising of a classic white shirt with burgundy piping detail and burgundy babycord turn up shorts.Burgundy Cord Short & Shirt Set

Burgundy Cord Short & Shirt Set

IN THE PRESS
£69

Recently viewed