What's New

Discover our newest arrivals today - fabulous for playdates, parties & beyond!
Shop perfect outfits for girls, boys and babies

Navy Breton Striped Jersey DressGirls jersey navy and white breton stripe dress, sleeveless with ivory peter pan collar.

Navy Breton Striped Jersey Dress

IN THE PRESS
£39
Corduroy TrousersCorduroy Trousers
Sale

Corduroy Trousers

SALE 40%OFF!
£32.50 £65
Boy wearing Navy piped pique shirt styled with navy corduroy shorts and white knee socks.Boys white pique shirt, trimmed with navy pipping at collar edge, cufs and button placket.
Sale

Navy Piped Pique Shirt

IN THE PRESS
£37.80 £54
Classic Short Sleeve ShirtClassic Short Sleeve Shirt
Sale

Classic Short Sleeve Shirt

£24.50 £35
Navy Cord ShortsNavy Cord Shorts
Sale

Navy Cord Shorts

£33 £55
Baby girl wearing navy sleeveless breton stripe jersey dress.Babies jersey navy and white breton stripe dress, sleeveless with ivory peter pan collar.

Navy Breton Striped Jersey Dress

IN THE PRESS
£39
Baby boy wearing pram print babygro.Soft cotton ivory babygro with navy pram print and navy picot trimmed peter pan collar.
Sale

Pram Print Babygro

SALE 40%OFF!
£19.50 £39
Soft jersey white bib with navy pram print and velcro closure.
Sale

Pram Print Bib

SALE 40%OFF!
£7.50 £15
Soft cotton interlock blanket with navy pram print on white base, with navy picot trim.
Sale

Pram Print Blanket

SALE 40%OFF!
£17.50 £35
Pocket Shorts
Sale

Pocket Shorts

SALE 40%OFF!
£21 £35
Baby boy wearing soldier print babygroSoft cotton ivory babygro with soldier print in red and grey and red picot trimmed collar
Sale

Soldier Print Babygro

£34.30 £49
Soldier Bib
Sale

Soldier Bib

SALE 40%OFF!
£13.30 £19
Soldier Blanket

Soldier Blanket

SALE 40%OFF!
£48
London Soldier Baby Gift SetLondon Soldier Baby Gift Set
Sale

London Soldier Baby Gift Set

SALE 40%OFF!
£99 £165
Baby boy wearing soldier intarsia grey cardigan styled with red piping peter pan collar shirt.Baby grey soldier intarsia cardigan with red edging on cuffs and hem.
Sale

Soldier Intarsia Cardigan

£39.50 £74
Baby boy wearing burgundy babycord short and white pique shirt set.Baby set comprising of a classic white shirt with burgundy piping detail and burgundy babycord turn up shorts.
Sale

Cord Short & Shirt Set

IN THE PRESS
£48.30 £69
Cotton sheet measuring 95 x 95cm with red and grey soldier print and red picot trim
Sale

Soldier Print Blanket

£38.50 £55
Buttercup Jersey DressButtercup Jersey Dress
Sale

Buttercup Jersey Dress

SALE 40%OFF!
£38.40 £64
Limited Edition Made in the UK London BusLimited Edition Made in the UK London Bus

Limited Edition Made in the UK London Bus

2+ years
£14.75
Boy wearing soldier v-neck sweater styled with navy corduroy shortsBoys grey sweater with soldier intarsia design, ribbed red v-neck, waistband and cuffs
Sale

Soldier V-Neck Sweater

SALE 40%OFF!
£69.30 £99
Corduroy ShortsCorduroy Shorts
Sale

Corduroy Shorts

SALE 40%OFF!
£38.50 £55
Classic Long Sleeve ShirtClassic Long Sleeve Shirt
Sale

Classic Long Sleeve Shirt

SALE 40%OFF!
£27.30 £39
Teddy Soldier Outfit
Sale

Teddy Soldier Outfit

3+ years
£13.20 £22
Baby boy wearing red babycord short and white pique shirt set.Baby set comprising of a classic white shirt with red piping detail and red babycord turnup shorts.
Sale

Cord Short & Shirt Set

£48.30 £69
Girls in matching navy and red smocked dresses and complementing hairbows.Girls red smocked dress with ivory peter pan collar and short puff sleeves.
Sale

Classic Smocked Dress

£83.30 £119
Baby wearing red classic smocked dress, styles with matching hairbow and slippers.Babies red smocked dress with ivory peter pan collar and short puff sleeves.
Sale

Classic Smocked Dress & Bloomer

£83.30 £119
Baby boy wearing red moss stitch cardigan, styled with brown babycord trousers.Boys red moss stitch cardigan with a collar, pockets and pearl button front to fasten.
Sale

Moss Stitch Cardigan

SALE 40%OFF!
£41.40 £69
Boy wearing red smocked, short sleeved shirt and matching red button on short setBoys red smocked, short sleeved shirt and matching red button on short set
Sale

Smocked Set

IN THE PRESS
£65.80 £94
Boy wearing white pique shirt, trimmed with burgundy pipping and matching red corduroy shortsBoys white pique shirt, trimmed with burgundy pipping at collar edge, cufs and button placket.
Sale

Burgundy Pique Piped Shirt

IN THE PRESS
£37.80 £54
Baby boy in ivory babysuit with soldier embroidered motif on chest and grey piping at collar and cuffsIvory babysuit with soldier embroidered motif on chest and grey piping at collar and cuffs.
Sale

Soldier Embroidered Babysuit

£69.30 £99
Classic Red Trim BabygroClassic Red Trim Babygro
Sale

Classic Red Trim Babygro

SALE 40%OFF!
£24.50 £35
Baby in floral button front dress in blue and pink, with puff sleeves and ricrac trims and buttons.Babies floral button front dress in blue and pink, with puff sleeves and ricrac trims and buttons.
Sale

Blue Floral Button-front Dress & Bloomers

SALE 40%OFF!
£34.50 £69
red piping peter pan collar white shirt with jersey body.red piping peter pan collar white shirt with jersey body.
Sale

Peter Pan Collar Body

SALE 40%OFF!
£24.50 £49
Blue Piped Pique ShirtBoys white pique shirt, trimmed with blue pipping at collar edge, cufs and button placket.
Sale

Blue Piped Pique Shirt

IN THE PRESS
£37.80 £54
Girl in blue floral button-front dress with puff sleeves, matching ricrac trims and buttons.Girls blue floral button-front dress with puff sleeves, matching ricrac trims and buttons.
Sale

Blue Floral Button-front Dress

SALE 40%OFF!
£34.50 £69
Blue Cord ShortsBlue Cord Shorts
Sale

Blue Cord Shorts

£38.50 £55
Baby wearing blue smocked babygroSoft ivory babygro with blue smocked design at the chest and blue peter pan collar
Sale

Smocked Babygro

SALE 40%OFF!
£41.40 £69
Baby boy in ivory babysuit with crown embroidered motif on chest and blue piping at collar and cuffsIvory babysuit with crown embroidered motif on chest and blue piping at collar and cuffs.
Sale

Prince Crown Embroidered babysuit

£49.50 £99
Baby boy in blue smocked, short sleeved shirt and matching blue striped button on short setBoys blue smocked, short sleeved shirt and matching blue striped button on short set
Sale

Striped Smocked Set

£65.80 £94
Baby boy wearing blue moss stitch cardigan, styled with navy shorts.Boys blue moss stitch cardigan with a collar, pockets and pearl button front to fasten.
Sale

Moss Stitch Cardigan

IN THE PRESS
£41.40 £69
Baby boy wearing blue striped smocked babysuitBlue striped babysuit with smocked geometric design across the chest, ivory collar and cuffs
Sale

Striped Smocked Babysuit

SALE 40%OFF!
£45 £75
Boy wearing My little prince print shirt and shorts setBoys white shirt with My Little Prince print and blue turn up shorts set.
Sale

Prince Shirt and Short Set

SALE 40%OFF!
£45.50 £65
Girl in blue dress with smocked bodice, embroidered with roses, peter pan collar and gathered skirt.Girls blue dress with smocked bodice, embroidered with roses, peter pan collar and gathered skirt.
Sale

Rose Smocked Dress

£90.30 £129
Babies blue dress with smocked bodice, embroidered with roses, peter pan collar and gathered skirt.Babies blue dress with smocked bodice, embroidered with roses, peter pan collar and gathered skirt.
Sale

Rose Smocked Dress & Bloomers

£90.30 £129
Baby boy wearing blue piping peter pan collar body styled with blue moss stitch strap romper.Blue piping peter pan collar white shirt with jersey body.
Sale

Peter Pan Collar Body

SALE 40%OFF!
£24.50 £49
Cord Short & Shirt SetCord Short & Shirt Set

Cord Short & Shirt Set

IN THE PRESS
£69
Baby boy wearing Prince crown print babygro.Soft cotton ivory babygro with My Little Prince print in blue and grey and blue picot trimmed collar
Sale

Prince Crown Print Babygro

£34.30 £49
Pocket ShortsPocket Shorts
Sale

Pocket Shorts

SALE 40%OFF!
£21 £35

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